REBECKA HAALAND

Rapidly built and implemented production processes, workflows, and documentation for the Netflix CMP account from scratch.

Directed multiple concurrent design and digital campaigns from concept through delivery, producing 5–20 assets daily and coordinating cross-functional teams and timelines.

Served as the central liaison between client stakeholders and internal creative teams, ensuring clear communication and accountability.

Oversaw quality control and localization workflows to support global content distribution.

Identified risks, mitigated scope creep, and implemented proactive solutions to keep projects on track.

Integrated A/B testing requirements into email campaigns to optimize content performance and stakeholder goals.

Established project management systems using Airtable, Monday.com, and Google Workspace to streamline operations and improve visibility.

Translated client goals and feedback into actionable creative direction and fostered trust and partnerships with stakeholders.

Mentored two junior producers, cultivating a collaborative, solutions-oriented team culture.

Independently managed client accounts and relationships, tailored strategies to align with healthcare and nonprofit wellness clients’ visions while driving satisfaction and engagement.

Led creative development for high-volume campaigns, managing multiple pushes weekly and daily, from ideation to execution across digital platforms.

Conducted and directed interviews for social featurettes and produced engaging content aligned with client storytelling goals.

Delivered detailed performance reports with actionable insights, balanced creative, strategic, and client management responsibilities to achieve client goals.

Managed allocated budgets effectively and executed impactful projects that elevated brand presence while staying within financial constraints.

Built and led a full creative team for the Netflix AOR contract, directed hiring, developed entirely new workflows, and established end-to-end production processes.

Managed global campaigns and websites for 50+ titles concurrently during awards seasons, producing high-volume content across multiple platforms—including social, launch, and digital OOH assets—maintaining daily site updates and overseeing cross-functional teams to ensure quality and brand alignment. 

Oversaw high-profile studio accounts, including Netflix, Paramount+, Paramount Pictures, A24, Sony Entertainment, and Walt Disney Studios (Disney+, Hulu, 20th Century, Searchlight Pictures). 

Cultivated strong client relationships as the primary contact while managing budgets, timelines, and creative deliverables within brand and SOW guidelines.

Served as subject matter expert, implementing tools, processes, and communication systems to support teams.

Proactively addressed challenges, streamlined workflows, and enabled quick pivots to meet evolving project needs.

Managed assets for Netflix, including review decks, photo banks, and oversight of the custom Digital Asset Management (DAM) system.

Secured Netflix Agency of Record contract and drove 700% growth in awards clients through strategic alignment and communication.

Delivered high-profile campaigns, including Titanfall 2’s global website localization and redesign.

Directed all aspects of awards season campaigns, overseeing creative development and facilitating communication between clients and internal teams.

Led major web design and CMS initiatives for multiple campaigns simultaneously, serving as the primary liaison between clients and creative teams to ensure alignment with brand standards.

Oversaw QA and localization workflows to maintain content accuracy, consistency, and brand compliance. 

Trained clients on custom CMS tools and managed complex systems for corporate accounts, ensuring seamless functionality across global markets.

Mentored and developed producers, providing training, guidance, and motivation to strengthen team performance.

Coordinated web design and CMS projects, acting as a key liaison between clients and creative teams to ensure smooth communication, accuracy, and alignment with branded content through quality assurance.
Performed QA and localization to ensure content aligned with brand requirements.

Managed and executed client requests for multiple large corporate CMSs under long-term maintenance agreements

Active member of the OCS AdStruc Committee, School Site Council, and Strategic Planning Committee

Avid Reader, TV Junkie, Game Enthusiast, Art Lover, Dodger Fanatic, Encouragement Devotee